If you’re looking for a great sportswear brand, consider Nike. This company is devoted to promoting sports and running, and has played an integral role in breaking records. It’s also a master storyteller, having inspired many to join sports. Nike encourages everyone to participate, and is committed to social justice. It encourages women’s empowerment and a healthy lifestyle. The company aims to make these ideals a reality, and does so through its “Made to Play” program.
The company has become synonymous with sportswear and has more than 44,000 employees worldwide. Nike is a global company with a $15 billion market cap and over 700 retail outlets. It sells athletic apparel and creatively packages it. The Nike logo communicates the company’s “Just Do It” slogan, promoting the positive psychological effects of its products. This brand has become so engrained in our culture, that people even refer to it as Americana.
While it’s true that Nike’s reputation has taken a hit due to its association with troubled athletes, the company’s growth and popularity are still impressive. Despite the negative press surrounding the brand, it’s still one of the largest in the world, and has sponsored various sports including basketball and football. Furthermore, Nike has acquired several smaller companies over the years, including Converse and Hurley International. They have separate athletic shoe ranges for football, tennis, and basketball.
In addition to the company’s success in sports, Nike has partnered with many top athletes. This partnership has helped the brand to increase its reputation as an advertiser and sponsor. Earlier this year, the company beat rival Adidas to become the official NBA sponsor. Starting with the 2017/18 season, all NBA franchise players will be sporting Nike uniforms. The company is also a pioneer of internet marketing and has been one of the most advanced companies in using email management and broadcast communication technologies.
The company was originally called Blue Ribbon Sports, and its logo is an ode to victory. The name “Nike” was first used in 1964 and it was changed to its current form in 1971. The company was founded by Phil Knight and Bill Bowerman, who invested $500 in the Japanese shoe Tiger. At the time, most athletes preferred German brands. However, their efforts paid off and Nike became a worldwide sports brand.
The company expanded its business in the late 1970s and 1980s. Through acquisitions, Nike diversified its product line. It acquired the brands Cole Haan, Converse, Inc., and Umbro. The company also began selling sports technology accessories. ACG, which markets extreme sports, is another brand that Nike has. These companies are still expanding. It is a very important company for athletes. The company is a great example of this.
Despite being a global brand, the logo of Nike has become synonymous with the concept of transcendence through sports. Nike’s swoosh logo, or Swoosh, is one of the most well-known logos in the world. Nike sportswear is synonymous with urban hip-hop attitude and basketball heroism. A look at the logo shows that the company has made an effort to remain modern, while retaining its traditional values.